Is there a difference between trends, micro trends and fads? Does the generation gap still exist? And why does it matter to you as marketers, employers and even parents? Jane Buckingham has the answers.
Jane Buckingham is the world’s foremost expert on Gen X, Y, and upcoming Z Generations. Having studied the generations for over 20 years she is able to help companies and individuals gain insights and actions around these difficult to understand groups.
Buckingham began her career by writing the book, Teens Speak Out, about her own generation at age 17. This started her on a quest to better understand and explain how young people feel.
She pioneered the trend forecasting field by creating Youth Intelligence, which she sold to Creative Artists Agency in 2003. She created and published The Cassandra Report, the leading trend forecasting study which is used by CEOs and Movie Studio heads and has become an industry-wide standard for all things “cool.”
Jane has worked with numerous Fortune 500 clients, including Microsoft, Nike, Target, Chanel, NBC, Proctor & Gamble, MTV, Levis, Sony and others. Jane combines research tools with trend knowledge helping companies understand how consumers fell and what trends will impact their businesses.
Recently, Jane has launched a new multi-media business in synch with the digital age. Trendera utilizes digital platforms to allow for more digital research to be used in conjunction with traditional research. In addition, Trendera has launched several websites and iphone apps for consumer use.
Jane is also the author of the bestselling book series, The Modern Girl’s Guide to Life and The Modern Girl’s Guide to Motherhood and will be publishing the third book, The Modern Girl’s Guide to Sticky Situations in May 2010. She was host of The Modern Girl’s Guide to Life telelvision series on the Style Network for four years.
In her role as author, independent consultant and speaker, Jane has been the subject of in-depth profiles in the LA Times, The Boston Globe, 60 Minutes, and Good Morning America, She has appeared on numerous programs, including The Today Show, The Oprah Winfrey Show and The View.
Jane was graduated from Duke University in 1990 with a degree in English.